Looking for the Perfect Lingerie Guide? Click here! Once upon a time, Frederick's of Hollywood was the biggest name in American lingerie.
What was Christmas like twenty-five years ago? In the pages of the Frederick's of Hollywood catalog, it was hot. The lingerie retailer has been in business sincebut filed for bankruptcy earlier this year.
But for the last two decades its skimpy outfits have failed to entice shoppers to its stores or to its mail-order business. Now the company is taking come-ons from potential buyers. The problem has been seducing customers, Lynch said.
In the late s, the company started retooling its catalogs and stores and expanding its product offerings to include such basics as T-shirts, dresses, shorts, and pants. The company, whose achievements include introducing American women to push-up bras, bikinis, and thong underwear, opened its first store in and went public in Patterson started working on classing up the brand, but she left the company abruptly in March ; LoRe stepped in four months later.
Silent night? Holy night? Not when you're shopping for ass trinkets and "secret" Santa crotchless panties!
Frederick's of Hollywood, Inc. Through about mainly mall-based stores, a mail-order business, and an online shopping site, Frederick's sells lingerie, bras, and panties, as well as sportswear, dresses, swim-wear, shoes, hosiery, accessories, and a line of menswear. Increasing competition from upstart lingerie retailer Victoria's Secret hurt the company throughout the s, and Frederick's finally was forced to file for Chapter 11 bankruptcy protection in July
The cover of Frederick's of Hollywood's Fall '12 "Brandzine" Frederick's of Hollywood Brandzine Frederick's Of Hollywood is an age-old lingerie brand that has managed to stay relevant after all these years. It's going to have to be constantly tweaking if it wants to keep up in a a rapidly changing retail world, especially since it's so well-known for its catalog — a retail channel that's quickly becoming obsolete. Now, the company is revamping its catalog and moving up to luxury with a new brand called Harriett, reports Karyn Monget at Women's Wear Daily.